Search engine optimization (SEO) is an essential part of any online marketing strategy. However, one must be careful when using these techniques because there is often a fine line between what the major search engines consider spamming and what they consider legitimate optimization. The following are five legitimate SEO optimization tips and information on how you can avoid being flagged for spamming by Google, Bing, and other search engines.
1. Don’t Overdo Your Target Keywords
Your target keywords should be added to your website like you’d add black pepper or cayenne pepper to a culinary dish, i.e. a little goes a long way. Adding your target keywords a few times makes your site better by attracting more targeted visitors to your website. However, adding them too often will get you flagged for spam. A good strategy is to add your target keyword to your title once, and in some cases, to one sub-header if you have sub-headers and more than 1000 words on a page. If the page is light on text, it is usually best to not add the keyword to a sub-header. It is also a good strategy to include the target keyword in the first paragraph of the page and again in the last paragraph.learn more here!
2. A Word About Keyword Density
While there is no magic number when it comes to keyword density, as some people try to claim, there is a general consensus that you are safe if you stay around 1% or below. Some people who work in SEO will tell you 2-5% is better. However, this is a dangerous strategy, especially if every page on your website is optimized at a higher keyword density. Keep in mind too that what works today could change at any moment as Google, Bing, and other search engines update their algorithms. A top ten listing in Google can quite literally disappear over-night, and in fact, a site with a top ten listing can be completely banned from Google overnight as well. Given this, for most purposes, it is best to take a long-term view and keep your keyword density down to a safer level around 1% or below, at least on most pages.
3. Don’t Always Use the Exact Same Keyword
Google’s algorithm is designed to recognize clusters of closely related keywords. Further, Google will demote a website that appears to be using the same exact keyword in the same exact form too many times. Therefore, it is best to use your exact keyword sparingly and include similar keywords on the same page. For example, suppose your target keyword is “lose weight.” You could include on the same page(s) losing weight, weight loss, shedding pounds, losing fat, and weight reduction.
4. Include Your Target Keywords In Links But Don’t Overdo It
If you can get some links containing your target keywords (it doesn’t have to be exact) from other sites that point to a page on your website, this can help you rank better in the search engines. However, it is very important to mostly let this happen naturally and when you do ask for a link, may sure it is from a respected website, not a low quality website with thin to no content. Google likes links from older respected sites bursting with good content that has been built up over time. However, Google does not like links from what they call “bad neighborhoods.” Not only will links from bad neighborhoods not help you, they could actually hurt your SEO efforts.
5. Internal Links Count Too But Again Don’t Overdo It
One of the best SEO optimization tips is to include your target keywords in your internal website links. This is where one of your pages links to another page within the same website. However, do this sparingly as Google will view this as spam if you overdo it.